This tells the tool to only look for blog posts that mention “organic traffic” or “website traffic” but are on a different topic, since they don’t mention them in the titles. Before you start link building, make sure you have a decent amount of valuable content already published on your blog. On-Page SEO is all about creating high quality content and optimizing it for your target keywords. Partial-match anchor texts include some variation of the linked page that still matches your target keyword partially.

Key takeaways

You can see if any external links on a website are broken and ask the site owner to replace them with links to your website. There you can also see how to best structure your page to ensure a great user experience. As you can see, the post encourages conversation without directly promoting the brand. While there’s a link to StudioBinder’s YouTube video, it’s not forced or out of place. Take the same approach, and act as if you were posting from your personal account.

When users find your content useful and share it, they contribute to increasing your website’s reach and brand authority. Link building is one of the most vital components of off-page SEO. A link from a credible site acts as an endorsement for your website, signaling to search engines that your site is relevant and trustworthy. Promote the event through your website and social media channels.

Participate in Roundup Posts

You should identify such mentions and approach the website owner for a link. The easiest way to do this is by leveraging tools like BuzzSumo, which offers detailed brand monitoring that can uncover unlinked mentions without too much legwork. You can use online tools like Brightlocal’s Citation Tracker to check for issues and update your listings as needed. You can still enjoy a boost in reputation and reap the benefits of unlinked mentions, which benefit your off-page SEO strategy in the long run. When you do, they’ll quote you as a source and link to your website, which gives you both backlinks and mentions. As HubSpot is an authoritative publisher and the article ranks highly, it passes link equity to the dropshipping article, improving its authority.

How to Repurpose Your Content With AI — Whiteboard Friday

And because that occurs outside of your website, optimizing your Google Business Profile is a key off-page SEO tactic. To prevent that from happening, make sure the syndicated version of the piece links back to your original one. And properly configure your canonical tags—which entails adding a bit of HTML code to your site to show which version of a page is the main version. If you are not using them as part of your marketing strategy, you could be missing out on huge opportunities. Let’s say an industry publication linked to a competitor resource that has since been deleted. Both on-page and off-page factors play an important role in SEO.

When other sites talk about your company or website in their content, that’s a brand SEO Anomaly mention. And whether mentions are linked or unlinked, they can contribute to your off-page SEO strategy. However, as an SEO professional, you know that not all backlinks are created equal. Media coverage, mentions from industry influencers, and positive customer reviews all contribute to your website’s trustworthiness. Google’s human quality raters use these guidelines to improve the search engine’s algorithms.

• Also, it would help if you had some technical expertise to find those unlinked brand mentions.
• They also provide context for complicated processes or difficult-to-describe features.
• Search engines may view this increased traffic as a sign of relevance and engagement.
• For example, our post on the top search engines has received thousands of links, including mentions from Wikipedia, Forbes, and other giant publications.

Off-page SEO (also called off-site SEO) refers to any actions you take outside of your website to improve search engine optimization. That often includes building links, writing guest posts, managing social media and much more. Off-page SEO is essential because it helps search engines build trust in your website. Search engines like Google consider off-page factors as indicators of the quality, reliability, and relevance of your content.

To identify which websites you should acquire backlinks from, access the Search Atlas’ Backlinks panel. The most important off-page SEO ranking factors are listed below. Selecting the right categories in your Google Business Profile to ensure you target keywords, phrases, and queries is just as important in local SEO. Evaluating the topic relevance ensures that the backlinks you acquire are natural and enhance the contextual strength of your web presence. By comparing your profile with those of your competitors, you can identify gaps and opportunities to enhance your link-building strategy.