WriterZen emerges as a comprehensive SEO content solution that aims to simplify the entire content creation process. It provides a full suite of features designed to take you from initial keyword research to final content publication. Semrush Writing Assistant shines if you’re already using their ecosystem, but might be overkill otherwise. This one of the best Surfer SEO alternatives is laser-focused on optimizing your existing content rather than generating it from scratch.

• It provides you with industry-standard metrics and various page optimization suggestions.
• I always integrate Google Analytics (GA4) and Google Search Console (GSC).
• Perform content audits, monitor your backlinks, and grow organic traffic to your WordPress website.
• Surfer SEO is the best tool for content optimization because it analyzes what already ranks and gives clear, data-backed guidance to improve your own pages.

Simply input your email address to get started with the analysis, and Animalz Revive will let you know which posts need an update. Updating content is key to keeping it fresh and ranking well. The Screaming Frog SEO Spider is a free or paid tool (depending on the type of SEO audit you need) created by UK-based SEO agency Screaming Frog. The tool is a site crawler that can help you find broken links, duplicate content, and more with a quick analysis of your website. When it comes to competitive analysis, Moz Pro may be one of the best just because it offers more links than most of its competitors.

These tools also go the extra mile to provide search engine best practices along with data analysis. It has a ton of tools on the platform, from keyword research to ranking SEO Anomaly tracking and even backlink analysis. The rank tracking, keyword research, and link analysis are all too difficult or time consuming without one. I’ve tried to get away without paying for them; that was a mistake.

Why Should You Use Dopinger’s SEO Tools?

Starting at $99 monthly makes it a tough sell for smaller businesses and solo professionals. Many users also find that while it excels at content optimization, it falls short in other SEO areas. And if you’re new to SEO tools, the learning curve can initially feel pretty steep.

Keyword Research & Analysis

Tracking your website and keyword rankings is an essential part of the SEO process. The tool “spiders” your site, finding broken links, missing meta descriptions, duplicate content, redirect errors, and other on-page problems that can hurt your SEO performance. It also checks technical elements like XML sitemaps, robots.txt directives, and response codes. Unlike cloud-based SEO platforms, Screaming Frog runs directly on your computer, allowing real-time access to crawl data as it’s collected.

With this free tool, you can discover technical SEO issues with your site, submit your sitemap for indexing, make sure your website is usable on mobile, and more. If your startup is looking for free SEO tools, but you’re not sure which will be best, we’ve put together our top 30 tool recommendations to help. Pricing for the best SEO software varies greatly because the tools are usually so different. Comparing AnswerThePublic to Ahrefs isn’t quite an apples-to-apples comparison—you need to compare the varieties of apples, so to speak. Screaming Frog is an excellent tool for anyone running a website who needs to periodically check for on-site SEO issues quickly.

I use Detailed when I want to get quick page insights without opening separate tools or tabs. Keyword Insights gathers live search terms from Google Autocomplete, People Also Ask, and Quora. So, it might surface more up-to-date, trending topics, but without the data of a tool like Semrush.

Other Interesting SEO Tools to Consider

Backlinks are crucial for getting your website to rank well on Google. However, the outreach process is daunting and can feel a lot like cold calling. With BuzzStream, you can easily research the appropriate people, come up with effective email messages, and track who’s accepted each link request. This free SEO tool measures and reports the user experience of your website on mobile and desktop using Google’s Core Web Vitals. It also identifies problems and suggests changes you can implement to improve the page’s speed.

What’s more, AI-powered SEO tools deliver real-time insights into current search trends. I’ve used AI-powered SEO tools to automate time-consuming tasks, improve accuracy in keyword targeting, and provide real-time insights into search trends. The free plan includes limited features and credits, while paid plans start at $99/month. The full range of features (such as full-scale audits, unlimited briefs, and deeper AI analysis) becomes available at higher pricing tiers.

A long-time favorite, Ahrefs is widely used for SEO, and even in 2025 it continues to show up in experienced marketers’ toolkits. As an extension and with informative, compiled data, you can start your SEO research by simply opening a new browser tab. Another handy Chrome extension, WooRank explains the condition of whatever website you’re on.